From the desk of Nick Webb
The Nick Webb Blog
What Customers Hate selected as one of the top marketing books for 2022
I believe my book was very well received by the marketing community because it really addresses the four quadrants of growth and revenue. By that I mean, most marketing efforts focus on the use of marketing to get new customers. The problem is theoretically this only...
One Step Ahead
Competing in business is often compared to running a race. It’s a good analogy, and it dovetails with the fact that in sports, there are two kinds of races: sprints and marathons. In a sprint, the race is short. The goal is to run full speed until you cross the finish...
How to find the right speaker for your Healthcare Event
Healthcare conferences are very important to the medical professional and non–profit world. They are the central avenue for dispensing information to a wider audience. Beyond education, these events are integral in networking and sharing ideas within a particular...
The Survey Industrial Complex
The Survey Industrial Complex This article includes excerpts from my book. Happy Work on how to create a culture of happiness. In this article, I will explain the importance of getting far better, actual insights on employee satisfaction that go beyond the...
The Magic Compass
I was nine years old and based on the fact that I had been a pretty good kid that year, I was anticipating the onslaught of all my Christmas presents from Santa. My friends, mostly from the nicer neighborhoods, had shared with me a long list of the presents that they...
The Leadership Guide to a Happy Workplace
It goes without saying that a happy workplace is a more productive and profitable workplace. Happy employees are willing to go the extra mile to succeed, are better team players, and genuinely care about their customers. They connect with customers who are ready to...
Are we fostering Replication or Innovation?
I have enjoyed a very interesting career as an award-winning, inventor, bestselling innovation, author, and innovation, executive and consultant. During my career I have had the opportunity to witness innovation in a very practical way. I have seen amazing innovations...
Be Brave and Lean Into Disruption
#innovationmandate Disruptive leaders are brave. Their bravery is revealed by their absolute willingness to lean into their own executive development by accepting and even driving the changes occurring both with in their organization and outside in the markets and...
A New Age Demands New Leadership Skills
Today’s innovation leaders develop a core competency around future trends. They don’t need to understand the endless minutia of every little emerging technology, consumer behavior, or economic shift.
Know the Five Faces of Innovation Disruption
As with any concept, to understand disruption, and its power to either help you or damage you, it helps to break it down into manageable chunks. In the business marketplace, we see disruption emerging as an increasingly powerful force in five key areas.