I believe my book was very well received by the marketing community because it really addresses the four quadrants of growth and revenue. By that I mean, most marketing efforts focus on the use of marketing to get new customers. The problem is theoretically this only...
Competing in business is often compared to running a race. It’s a good analogy, and it dovetails with the fact that in sports, there are two kinds of races: sprints and marathons. In a sprint, the race is short. The goal is to run full speed until you cross the finish...
Healthcare conferences are very important to the medical professional and non–profit world. They are the central avenue for dispensing information to a wider audience. Beyond education, these events are integral in networking and sharing ideas within a particular...
The Survey Industrial Complex This article includes excerpts from my book. Happy Work on how to create a culture of happiness. In this article, I will explain the importance of getting far better, actual insights on employee satisfaction that go beyond the...
I was nine years old and based on the fact that I had been a pretty good kid that year, I was anticipating the onslaught of all my Christmas presents from Santa. My friends, mostly from the nicer neighborhoods, had shared with me a long list of the presents that they...
